The UK Food Retail Sector Essay Example | Topics and Well Written Essays - 1750 words

The UK Food Retail Sector - Essay Example Narver, J.C. & Slater, S.F. (1990) The effect of a market orientation on business profitability, Journal of Marketing 54(5) pp.20-35. A substantive journal resource that also describes the methodology behind delivering superior value to customers by attaining a market orientation. The article has strengths to support the changes occurring in the UK food sector as it describes how to disseminate information relating to customers and competition and what actions to take to ensure manifestation of total customer value. The authors link knowledge with business processes to describe market orientation and their potential effects on industry profitability with the customer always the focus of business changes. Smith, N. (2009) Vertical focus food retail: delivering the goods, New Media Age London. 28 May, p.17. A substantive and popular media source that focuses specifically on food retailing and the competitive activities of Tesco, Sainsbury’s and Asda as they operate in this oligo poly. The article maintains strengths to support knowledge regarding the food sector by describing the unique differentiation strategies of the supermarkets that either build or remove market share against competition. There is a specific focus on pricing strategies for the major food retailers related to consumer sentiment and the current economic recession in the UK. Whitelock, N. (2003) Tesco’s new recruits see the big picture, Training & Management Development Methods 17(1) pp.801-804. This scholarly resource focuses specifically on Tesco in order to understand how it develops internal management and employee talent to assist in creating a market orientation. The article... In the end, the author sums up with findings and analysis. Based on the research findings, the supplier and consumer controls in the external market drive the majority of the business innovations and competitive marketing that occurs with each major UK food retailer. Where these businesses once used face-to-face concepts for customer service and satisfaction, they are now turning toward technology as part of the changing social demographic in this country. Social media has become more mainstream and so has subscribership to Internet services and consumers are demanding more convenience related to their food purchases. This change in social attitude has significant impact on how the business structures its capital investments and also how they provide goods and services through technology. The recession also shapes the market-orientation of major food retailers in the UK, which has led to more value-conscious and price-sensitive buyers. Since companies in the oligopoly must mimic many of the competitive actions, there are always pricing wars that occur on products that continue to increase and then subsequently decrease market share with major competitors such as Asda and Tesco. Price will shape the future of UK retailing until the recessionary environment has changed and become more stable. The demands of customers and their significant buying power and willingness to defect based on price or perceptions of quality will also determine the shape of the food retailing environment over the next three years.

Resume Research Paper Example | Topics and Well Written Essays - 1500 words

Resume - Research Paper Example Employers do not enjoy reading resumes that are more than two pages long. In fact, information over one page is oftentimes ignored (How to write a resume 2011). To keep your interviewer’s interest, a short, sharp and direct-to-the point resume is best recommended. Such is why the Chronological Resume is considered to be the most popular type of resume (Resume-Writing-Tips.com 2011). In a Chronological Resume, the applicant lists down his job experience and educational background in reverse chronological order, with the most recent being on top of the list. Employers are typically interested in what latest venture an applicant was into. In a study, this format was found to be preferred by 80-85% among surveyed Corporate Human Resources professionals (Resume-Writing-Tips.com 2011). The Chronological resume is best used when presenting an organized career history, with no gaps or indication of a major career change. Employers often need exact employment data for reference, and this format is best suited for this purpose. Another type of resume is the Functional Resume, which highlights ones skills more than his list of accomplishments. The aim of a Functional Resume is to group ones skills and experiences by types of functions (Resume-Writing-Tips.com 2011). This type is not commonly used as it works best for individuals with a poor career history, but has a good set of noteworthy skills. This type can effectively obscure ones work history as it highlights what you can do, without really elaborating on how the skills were acquired. As a result, this type is less favored by employers and was in fact cited to be among employer’s top 10 pet peeves according to Monster.com (Recruiters’ Top 10 resume pet peeves 2011). Employers prefer looking at Chronological Resumes for better evaluation of skills and potentials of its applicants. Interviewers tend to believe that applicants are actually â€Å"hiding† information on